Masthead

The Pipeline Poet is a small, independent blog about GTM, sales, and revenue operations. It covers the everyday reality of running a pipeline — the stalled deal, the “just following up,” the number that everyone agreed to and nobody believes.

Mara Voss writes the site. She spent seven years in sales operations before she started writing about it.

What’s here

Pieces are filed under whatever form fits them best. Expect a mix of:

• Essays — a longer, first-person take on something in the job.
• Reviews — a look at a tool, process, or approach.
• Guides — how-to writing on forecasting, pipeline, and CRM.
• Dispatch — a shorter, timelier note from the field.
• Roundups — lists and comparisons.

Get in touch

For corrections, pitches, or to argue about a piece: editor@thepipelinepoet.com.